Chin-Wen Hsu

543

Project Abstract

(543) is an innovative project that disrupts conventional survey formats with creative and ambiguous questions, challenging the general notions of precision and efficiency in survey design and data visualisation. The questions are characterised by their randomness and ambiguous nature, drawing inspiration from everyday occurrences and objects but infusing them with elements of fantasy and surreal imagery. In this project, the survey transcends its typical role as a data collection tool and becomes a means to explore narratives beyond mere data. These bizarre questions deliberately lack clear answers, and in certain instances, offer no answers at all. Yet, within each individual’s unique interpretation of these seemingly nonsensical questions lies a more profound and intriguing story waiting to be unearthed. Across the eight questionnaires, this project unveils the distinct personal profile of RMIT Building 9.

Reflection

During the course of this practice-based research project, I often pondered the purpose and value of what initially appeared to be seemingly meaningless posters and surveys and how they could contribute to society. Given my background in commercial design, I’m accustomed to viewing design as a product with the expectation that it should provide solutions or address specific problems. However, when looked at from an alternative perspective, design can also revolve around posing questions to explore different possibilities. Simply using aesthetics to evoke happiness and positive messages in the viewer also embodies the essence of design.

Fig. 1 - Exploring the relationship between graphic design and the survey by inviting respondents to participate.

Fig. 2 – Creating a series of survey posters to explore the potential of graphic design for reflecting and communicating personal and collective emotions stemming from daily live experiences.

Fig. 3 – Challenging unconventional design processes by analysing the artefact to explore the value of the project and the purpose of the research.