Enshuo Zhang
Improving Perceptions of Birthmarks
How can communication design be used to improve society’s perception of people with birthmarks?
Project Abstract
Birthmarks, as a distinct physical characteristic, hold symbolic significance in discussions about diversity and acceptance. These unique marks challenge existing beauty standards and prompt us to rethink our attitudes toward physical differences. For many, birthmarks can trigger negative social experiences, as peers often struggle to understand the experiences of those with birthmarks, leading to teasing and social exclusion. This period is crucial for self-identity and cognitive development, and society’s negative attitudes can have a lasting impact on their self-esteem. This study aims to explore how visual design interventions can effectively enhance pre-teens’ understanding and acceptance of birthmarks, helping them build a healthy sense of self-identity during their development.
Q&A
Q: In 5 words or less, what is communication design research really like?
A: Exploring visual problem-solving strategies.
Q: Band name or song title that best captures your feeling about communication design.
A: Coldplay
Q: How many hours a day do you spend thinking about or
practising design?
A: 3-5hours
Q: Tea or coffee? Estimate number of litres you consumed in 2024 so far.
A: Drink coffee every day
Q: Weirdest typeface you have ever used?
A: Bleeding Cowboys
Q: If communication design were a dish or meal, what would it be and why?
A: If communication design were a dish, it would be hot pot—a versatile and interactive meal where everyone adds ingredients to create a rich, flavorful experience. Just like hot pot, communication design brings together diverse elements (typography, color, imagery) that mix and blend in creative ways, allowing for customization and collaboration, resulting in a unique and satisfying outcome.
Fig. 1 –
Foster communication and sharing.
Fig. 2 –
Immersive experience with stickers.
Fig. 3 –
Foster communication and sharing.