Guanyu Zhao

Re-design Chinese Blessing Cultural Creative Products Based on Emotional Design

How to communicate Chinese blessing culture and enhance interactive experiences in the design of cultural creative products based on emotional design?

Project Abstract

Chinese blessing culture has long provided emotional support, leading to a recent rise in cultural creative products (CCPs). However, many of these products focus primarily on aesthetics that cannot convey the deeper emotional significance of blessing rituals and interactive behaviors. This study identified design gaps in CCPs and developed a set of blessing 'red pockets' based on emotional design that enhance daily spiritual support and emotional connections for young Chinese while preserving traditional blessing culture.

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