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Kate Damyon

Beyond Compliance: Designing 'with' accessibility rather than 'for' accessibility

How might designing with accessibility as a core principle offer designers new creative possibilities?

Project Abstract


'Beyond Compliance' explores the intersection of accessibility and branding, focusing on making brand identities accessible for people with low vision using print accessibility guidelines. Approximately 1 in 6 people worldwide are living with a significant disability (WHO 2021). Despite this, many individuals face significant barriers, particularly in print-based design. Through a practice-based approach, I created a fictitious brand identity for a skincare company to test existing guidelines. This research challenges the notion that accessibility compromises aesthetics and demonstrates that prioritising accessibility enhances inclusivity without sacrificing design quality. The main insight gained is the importance of designing 'with' rather than 'for' accessibility. This research highlights the need for designers to embrace accessible design practices, revealing that designing with accessibility as a core principle can unlock new creative possibilities.






Fig. 1 – Accessible packaging design for people with low vision based on research and print accessibility guidelines







Fig. 2 – Billboard design showcasing print accessibility for people with low vision and brand application





Fig. 3 – Tote bag design communicating print accessibility for people with low vision and brand application