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Kaushik Prabhu

Promoting a change through design: Encouraging sustainable food use habits at home

How can interventions be designed to reduce household food waste and encourage individuals to make better use of their food resources at home?


Project Abstract


In Australia, households contribute the most towards overall food waste. This research demonstrates the kind of interventions required, that raise awareness of people's actions that may result in food waste at home. Based on literature and insights from expert interviews, the interventions are intended to provide solutions or prompt people to consider their purchasing habits, misconceptions, and social factors they consider when making purchases, and thus are intended to be placed in a retail store. Because communications for each target group must be carefully tailored, this research has only explored a portion of communications aimed at one specific demographic: working parents with young children. The frames exhibited depict the iterative process of the visual language as well as the evolution of a focused communication strategy.







Fig. 1 – An iterative process towards the final illustration style







Fig. 2 – Refining the learning approach for kids: from comparison to narration to observation




Fig. 3 – Final communications targeted at parents and kids