Ojasvee Jain

Typeiya: A call for an atomic change

Project Abstract

This practice-based research project investigates how experimental typography interventions as a communication design tool may address verbal social violence towards women in India on social media. I explored how type design can respond
to my question: How can experimental typography be used to visualize and critique verbal social violence toward women? As a practice-based researcher, I am finding this project an opportunity to break this vicious loop of judgmental culture by developing the Devananagri letterform ‘Abhivyakti’ as a part of this project to visually communicate the targeting people in India to address the attitudes and behaviors

Reflection

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Fig. 1 – Creating ‘ The Dossier’, in showing my collection of ‘evidence’ on my interpersonal relationships that I have unconsciously objectify.

Fig. 2 – Exploration of materialism and objectification within interpersonal relationships is shared through a published work that results from personal introspection

Fig. 3 – Transmuting the act of publishing into intrinsic elements of a relationship, capturing the essence of personal connections while embracing vulnerability within