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Rebecca Zhang

Promote Fujian Tea Culture through Tea Brand Redesign: An Example of Pinpin Tea

How to promote Fujian Tea culture through tea brand redesign: an example of Pinpin Tea?


Project Abstract


This project explored how brand redesign can promote Fujian Tea Culture and take Pinpin Tea as an example. Renovate and transform the brand image based on the brand’s existing resources and assets. The illustrated storytelling method enables the brand's core values to be displayed. The outcomes include changing the name from Pinpin Tea to LinBai, redesigning the package into the tea culture carrier to reach more young generations and increasing the booklet to show more tea information.





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