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SoVisa Branding

SoVisa is an organization dedicated to helping people with visual and hearing impairments recognize and understand the arts. This project is centered on the organization’s identity, designing a series of products such as logos, fonts, illustrations, and posters, and developing rules for their use. This work is inspired by the elements in nature, using the shapes, textures and shadows of plant branches and leaves to create the form of the typeface, and secondary arrangements and combinations to discover more variations.