Jennifer Lea
Summer of Trade: Twilight Picnic
Summer of Trade is a back-of-house project for the City of Melbourne to help small businesses organize Twilight Picnic (a cooling night-time food festival) during a heatwave. It brings value as small businesses can stay open and benefit the city's economy, and Melbourne citizens can come and enjoy a cooling respite.
Alina Kaiser: Research, concept development, storyboarding, art direction, copywriting, script development, narration, animation, data visualisation and icon design.
Jennifer Lea: Research, concept development, script development, copywriting, editing, sound design, animation, layout, design and typography.
Hsuan Yang: Art direction, project management, research, illustration, storyboarding, concept development, script development, copywriting, animation, layout, design and calligraphy.
#Service design
Summer of Trade — Twilight Picnic from RMIT MDIT on Vimeo.