Typography and Contemporary Chinese History
Different historical moments have different backgrounds. This is a series of fonts that narrates the difference of some social atmospheres of contemporary China during past several decades. The series aims to let the people understand these histories through a typographic lens. This typeface series is like a time machine to take us back to that time under specific social atmospheres. People experienced oppressive and absurd political campaigns from 1960s to 1970s (Cultural Revolution); felt ambivalent when they went through economic and political reform in 1980s (Structural Reform); looked forward to the return of Hong Kong and Macau in 1990s (Sovereignty Transfer); were proud of achieving “hundred years’ dream” in 2000s (Olympic Dream); started to be anxious about the contamination along with economic development in 2010s (Great Smog). In use, these typefaces engage history as a mirror to reflect the social atmospheres at that time, which can let audiences easier to understand specific histories.