Neutralising gendered toys, Fable-O-Ables brings in the game of roleplaying to all children by fighting existing stereotypes. It depicts the story-telling art of Kaavad from Rajasthan through a wide range of folklore including Aesop’s Fables, Panchatantra Stories, and others. The packaging of Fable-O-Ables is also a part of the toy, ensuring it isn’t thrown away after opening. This makes it sustainable and re-usable.
This project wouldn’t have been completed without the help of Hyunseo Jung, who helped me realise the toy in an amazing series of 3D mockups.
You can find him on Instagram
#Illustration #Packaging #Branding