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Meals for Meow/Meals for Mutts Rebranding

The Cute is a crucial aesthetic defining our culture in a consumerist society. We use the word cute on a regular basis but we rarely think of the cute as a design strategy. In this project, I looked into the cute as an aesthetic strategy to rebrand a pet food brand — Meals for Meow and Meals for Mutts. By adopting the cute strategy, the branding is more attractive, easier to recognise and to remember, and eventually help stand out the brand from other pet food in the market. 

#Illustration    #Packaging    #Branding