Projects ListTraditional Festival Engagement for Young PeopleUse the cute strategy to redesign Coles’ applications
Use the cute strategy to redesign Coles’ applications
I attempt to transform the power of cuteness design into a sustainable solution. The main character in this design is a mean-spirited hamster who exposes people's unsustainable behavior through unfriendly and sarcastic language. However, its cute and non-threatening image could gain the audience's tolerance and reduce their resistance.