Projects ListLesbians are lovely: type as remembrance and action
Socially Responsive Advertising: Is This Us?
The Power of Cute:
This project aimed to take something visually boring and use cute aesthetics to improve its communication.
YouTube Kid's is a video app and website targeted at children. The purpose of the privacy notice is to inform users of the information YouTube Kid’s collects, how they use the information, and how they share that information.
My project aims to use ‘cute’ design to communicate these risks in a manner that engages and educates children and parents with a language they will connect with.
The use of a ‘cute’ character is employed to engage the user, evoke emotion, connection
and trust. The character, ‘Bulbo’, is presented in a manner to evoking intimacy and authenticity. I achieve this though communicating playfulness, infancy, vulnerability, inability, and unexpectedness. I use round shapes, movement, exaggeration, juxtaposition and chubbiness.